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USER INTERFACE (UI)
WHAT YOU SEE
Focused on the look and feel, UI design is the visual impact. How elements and colors are perceived will determine the success of the app.
USER EXPERIENCE (UX)
WHAT YOU DO
More on the technical side, UX ensures the most effective and pleasant experience throughout the user's interaction with the app.


A CLOSER LOOK TO
UX & UI
Just like our "left & right brain theory", app design includes two important components: the analytical half (UX) and the creative half (UI).
ANALYTICAL HALF
(UX)
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Interactive Design
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Wireframes Map
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Info-Architecture
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User Journey
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Functionality
CREATIVE HALF
(UI)
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Visual Design
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Colors & Branding
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Graphic Elements
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Layouts
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Typography
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